OnePlus, Snapchat brings new AR lens to celebrate Diwali
- The special Snapchat Lens will help transform festive wishes into Bubbles of positivity that can be released into the sky alongside virtual fireworks and Diwali greetings
- OnePlus has always believed that technology can bring people together and this is exceptionally important as we gear up for Diwali, one of India’s largest festivals
To celebrate the festival of lights with its Indian community all over the world, OnePlus has launched a special Diwali campaign in collaboration with Snapchat. Keeping in mind the norms of social distancing, the brands have come together to create special Augmented Reality Lens that will allow users to share the joy of Diwali from the safety and comfort of their homes.
The special Snapchat Lens will help transform festive wishes into Bubbles of positivity that can be released into the sky alongside virtual fireworks and Diwali greetings. OnePlus has always believed that technology can bring people together and this is exceptionally important as we gear up for Diwali, one of India’s largest festivals.
Commenting on the new campaign, Siddhant Narayan, Head of Marketing, OnePlus India said, “As a brand that is dedicated to its community we have leveraged technology to bring our global user base together and share the love forward this Diwali. Through this campaign with Snapchat, we wanted to enable users across the world to celebrate the festival of lights in a safe and secure manner during the time of social distancing. In the wake of the pandemic, we also aim to share the message of hope with our global community as we prepare to celebrate one of India’s biggest festivals.”
Through the collaboration, OnePlus and Snapchat hope to give users a platform to celebrate with their friends and families despite not having the opportunity to be together. The campaign will transcend boundaries, cultures and locations bring people together using the power of technology to keep people connected during the time of social distancing.
OnePlus’s Snapchat’s AR Lenses is live from 11 November 2020 and will be available to Snapchatters across India.
When Snapchatters open the lens, they will be presented with words of positivity, such as Peace, Joy, Hope etc. to send out to their loved ones this Diwali. Upon selecting the words, they will be prompted to ‘Open your palm to release the wishes’ Snapchat’s Hand Gesture recognition technology will then allow them to release these words, seeing them float up to the sky and form part of a custom Diwali message to share with their friends and family members.