The AR ads can show any product in full 3D for users to drag around and view from every angle
NexTech AR Solutions Corp (OTCMKTS:NEXCF) () announced the launch Tuesday of its 3D augmented reality (AR) advertising network.
The AR ads can show any product — a fleece jacket, a vacuum or even a plate of ribs — in full 3D for users to drag around and view from every angle.
“With our 3D/AR ad network, NexTech is the first AR company to offer an end-to-end solution for both advertisers and brands,” CEO Evan Gappelberg said. “[The] solution includes the creation of 3D assets, online 3D/AR display ads, WebAR 3D product views, and education and training, ultimately leading to a major uptick in [return on investment], all in a frictionless and seamless 3D virtual environment.”
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According to recent testing, 3D ads outperformed traditional static ads dramatically, showing a more than four times increase in click-through rates and a seven times increase in signup conversions. With numbers like that, Gappelberg expects the company’s new network to drive significant revenue in 2020.
“We believe NexTech’s first mover advantage in 3D ads can help us capture market share in the $240 billion online advertising market — where global brands constantly seek an edge,” Gappelberg said. “Our team is super excited to continue to leverage our technology into new and exciting multi-billion dollar industries like advertising. Our existing customers have been enthusiastic about working with us on 3D/AR ads and so we expect to hit the ground running with campaigns.”
The ad network is one component of NexTech’s mono-channel approach to augmented reality. Its other verticals include AR for e-commerce, AR in Chat, the ARitize App and AR University for education and training.
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