Michelob Ultra Pure Gold has unveiled its 60-second Super Bowl LIV commercial, which promotes the new “6 For 6-Pack” program that will help farmers convert six square feet of farmland to organic with each purchase of a six-pack of Michelob Ultra Pure Gold. The program expands on the Contract for Change program, which launched in July 2019 and pledged to help farms make the move to organic barley production. Michelob Ultra Pure Gold says it’s the first national beer brand to be USDA-certified organic. Michelob is an Anheuser-Busch brand. Anheuser Busch InBev S.A.
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