FORM announces availability of its FORM Smart Swim Augmented Reality goggles on Apple.com


In Augmented Reality News 

November 13, 2020 – FORM, creator of the FORM Smart Swim augmented reality (AR) swimming goggles, has announced the immediate availability of its product on Apple.com.

The release of the FORM goggles on Apple.com comes soon after FORM’s launch of open water features through a free firmware update in the summer of 2020. Through the update, swimmers can view real-time GPS performance metrics and heart rate data in open water when using compatible smartwatches including the Apple Watch Series 6, SE, 5, 4 and 3, as well as Garmin’s Forerunner 945 and 745, and the Garmin fēnix 6 Pro and fēnix 5 Plus.

“We’re thrilled that the FORM goggles will now be more accessible than ever through availability on Apple.com,” said FORM founder and CEO, Dan Eisenhardt. “Swimming is one of the world’s biggest sports, and yet swimmers are totally under-served by technology. Our goal at FORM is to make the swimming experience better for everyone. With the availability of the FORM goggles on Apple.com, we’re expanding our reach to a wide network of consumers who are interested in how technology can improve their daily lives and solve real problems.”

According to FORM, its AR goggles offer the 240 million active pool swimmers across the world the option to view performance metrics like split times, distance, stroke rate, pace per 100, and calories in real-time, as they swim. Swimmers can enjoy the benefits of the FORM goggles either in a swimming pool, or outside through GPS open water features. After a swim, the FORM goggles sync to the FORM Swim App, where swimmers can analyze their metrics and revisit past workouts to see their progress over time. The FORM Swim App also allows users to automatically sync workouts with other services, including the Apple Health app.

The FORM Smart Swim Goggles can now be purchased on Apple.com for USD $199.95. They are also available at formswim.com and on Amazon in the US, Canada, United Kingdom, France, Germany, Netherlands, Spain, Italy, Australia and Japan. The FORM Swim App is available as a free download from the App Store and from Google Play.

For more information on FORM and its augmented reality swim goggles, please visit the company’s website.

Image credit: FORM

About the author

Sam Sprigg

Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he covers news articles on both the AR and VR industries. He also has an interest in human augmentation technology as a whole, and does not just limit his learning specifically to the visual experience side of things.



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