Anheuser-Busch InBev uses Michelob Ultra Pure Gold Super Bowl ad to champion organic farming - video | Beverage Industry News

Anheuser-Busch InBev has used a Super Bowl spot to highlight Michelob Ultra Pure Gold’s organic credentials.

The company said yesterday that the new campaign, called ‘6 For 6-Pack’, allows consumers to join Michelob Ultra Pure Gold’s mission to help farmers transition to organic. For every six-pack purchased, the company said it will help change six feet of farmland to organic.

“Less than 1% of American farmland is organic, but with more and more people switching to organic food and beverages, the leading organic beer brand recognises the importance of making organic ingredients accessible,” the company said.

Michelob Ultra Pure Gold launched in 2018. It is made using organic grains and contains 85 calories and 2.5 carbs per bottle.  

“We know organic ingredients are important, and with Michelob Ultra Pure Gold we’re able to provide a new beer with a unique golden look and taste,” said the company at the time of the launch. 

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