Alliance Expands Razer Partnership to Gaming Chair Category – The Esports Observer|home of essential esports business news and insights

Esports organization Alliance has announced an expansion of its long-time partnership with gaming peripherals maker Razer. At its convention earlier this year, Razer announced its move into the gaming chair space with the launch of the Razer Iskur Gaming Chair. The company has appointed Alliance as the product’s Global Chair ambassador, making Razer Alliance’s partner in the gaming chair category in addition to other peripherals.

Razer was an early partner of Alliance when the organization was founded in 2013. The partnership lapsed for a time, but the brands were reunited in 2019 for a multi-year deal. The organization is also sponsored by Monster Energy.



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