Image from Facebook - does not show Clearly.com.au
Looking to really grab Facebook users’ attention? Here’s another way to do it.
Australian eyewear e-tailer Clearly.com.au ha becomes the first local business to use Facebook’s augmented reality advertising.
Facebook users can tap the ads to see what glasses would like on their own face, without leaving Facebook. They must also enable their smartphone camera.
Facebook began making the “Virtual Try On” feature has been available in 2018, but Clearly.com.au claims to be the first Australian advertiser to use it for Facebook advertising.
“We launched the AR try-on on our site last year and already have seen it resonate with consumers. Furthermore, by removing barriers for online optical purchases and turning the AR tool into an ad, we’re now able to reach potential customers who may not have known that virtually trying on before you buy is even an option,” explains C, Duncan Brett.
The glasses, sunglasses and contacts e-tailer also started using Virtual Try On feature on its web site last year. It was “incredibly popular” said Clearly.com.au General Manager Duncan Brett in a press release.
Other brands that have used the Facebook’s advertising feature include Michael Kors, Sephora and WeMakeUp.
Late last year, Facebook announced it was opening up the AR ads beta program to all advertisers around the world. At the same, it also announced it was bringing video poll ads to mobile users.
Here’s what Clearly.com.au’s Virtual Try On advertisement looks like:
