Los Angeles-based esports organisation Tempo Storm has announced its official partnership with energy drink brand G FUEL.
After collaborating on activities over the past five years, the brands will begin by working with creator communities throughout the remainder of 2020 and expand further in the new year.
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The two brands had collaborated previously after G FUEL sponsored Tempo Storm’s CS:GO team in 2016, and had also sponsored the Atlas Unplugged Call of Duty: Warzone tournament to raise money for COVID-19 relief earlier this year.
G FUEL has also indulged in other esports partnerships this year, namely Luminosity Gaming and FaZe Clan. Fans will be able to get 30 [percent off all G FUEL products when Tempo Storm fans use code ‘TEMPO’ at checkout.
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Ryan Turner, Senior Partnerships Manager at Tempo Storm, commented on the partnership in a release: “Our mutual focus on authentic community-building and memorable content creation represents an alignment unlike any other for Tempo, so to say that Tempo is excited about our future with G FUEL would be an understatement.
“Both the Tempo and G FUEL teams have invested significant time and effort into molding the foundation for this partnership into something special. Expect some big things to come to our communities soon and an even a bigger 2021.”
Esports Insider Says: These two brands had worked together before, so it’s not a surprise to finally see an official partnership take place between the two. G FUEL is continually expanding its presence in the esports community, and a partnership with Tempo Storm, which is also expanding through many different titles and content creators, makes perfect sense.