DreamHack Sports Games has named L33T-Gaming the official chair partner for Denmark-based FIFA esports league eSuperliga S5. Under the terms of the deal, L33T-Gaming will equip the eSuperliga studio and the player practice room with […]
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Totino’s Extends Partnership With Call of Duty – The Esports Observer｜home of essential esports business news and insights
Totino’s has extended its sponsorship of Activision Blizzard’s Call of Duty video game ahead of next month’s launch of Black Ops Cold War, as the General Mills-owned pizza rolls brand continues to build its presence […]
Atlanta-Based Shotcall Closes $2.2M Seed Financing – The Esports Observer｜home of essential esports business news and insights
Atlanta-based gaming platform and marketplace Shotcall announced Wednesday that it has raised a $2.2M USD seed investment led by Initial Capital and New Stack and closed by Lerer Hippeau. The startup, which was founded in […]
Season 2 Dota 2 Competition – The Esports Observer｜home of essential esports business news and insights
Tournament organizer Epic Esports Events announced that the second season of its EPIC League Dota 2 online tournament will kick off on Thursday with open qualifiers. The tournament featuring top talent from Europe and the […]
Team Vitality Eyes India Expansion With Formal Announcement – The Esports Observer｜home of essential esports business news and insights
French esport organization Team Vitality teased its plans to expand into India Monday, almost a year after hinting at the possibility of such a move. The organization raised $15.7M USD in November 2019 from Indian […]
Immortals Selling Los Angeles Call of Duty League Slot to 100 Thieves – The Esports Observer｜home of essential esports business news and insights
The Immortals Gaming Club have sold its Los Angeles, Call of Duty League franchise slot to 100 Thieves, according to a report by Dexerto. The report claims that the team, formerly under the OpTic Gaming […]
Reliance Jio Enters Indian Esports With Free Fire Tournament – The Esports Observer｜home of essential esports business news and insights
Reliance Jio took its first steps into Indian esports by announcing a Free Fire tournament called the Jiomart Gamethon. The company set up an esports division more than a year ago but this is the […]
Warzone Tournament – The Esports Observer｜home of essential esports business news and insights
Jordan “HusKerrs” Thomas will host a $300K USD Call of Duty: Warzone tournament called “HusKerrs’ Howl.” Thomas, a popular Twitch personality and top Warzone player, was signed to NRG Esports last month as content creator. […]
VSPN Raises $100M Series B Financing Round – The Esports Observer｜home of essential esports business news and insights
Chinese esports solutions provider VSPN (Versus Programming Network) announced that it has raised close to $100M USD in a Series B financing round led by Tencent Holdings. Further investors that participated in the investment include […]
Team Liquid Extends Partnership With Marvel Entertainment Through 2022 – The Esports Observer｜home of essential esports business news and insights
Esports organization Team Liquid has extended its partnership with Marvel Entertainment through 2022. The companies will continue to collaborate on co-branded merchandise drops. Team Liquid announced its initial partnership with Marvel in Summer 2019 and […]
RELATION X Secures Strategic Investment from Gushcloud International – The Esports Observer｜home of essential esports business news and insights
Japanese esports management company RELATION X secured a strategic investment from talent agency group Gushcloud International. As part of the deal, all esports players of RELATION X, which was founded in February 2020, will be […]
Middle-East, North African Region Get First Valorant Tournament – The Esports Observer｜home of essential esports business news and insights
Riot Games has announced that it will host a Valorant tournament for the MENA region (Middle East-North Africa) starting in November. The tournament, Strike Arabia, is a two-staged tournament that will take place from Nov. […]
Outback and Banco do Brasil Sponsor Women’s Valorant Tournament – The Esports Observer｜home of essential esports business news and insights
Brazilian esports promotion company Gaming Culture announced Friday that Banco do Brasil, Outback Steakhouse, and computer manufacturer N.A.V.E. will serve as sponsors of its women’s VALORANT tournament, Girl Pwr Valorant. which will be streamed on […]
Wild Rift Preview on Twitch – The Esports Observer｜home of essential esports business news and insights
Paramount Studios will be the home for the League of Legends: Wild Rift preview that will be seen on both Twitch and Twitter as a simulcast showcasing mobile gaming as three of the most recognizable […]
DreamHack Leipzig – Home Edition for 2021 Announced – The Esports Observer｜home of essential esports business news and insights
Esports tournament and gaming events organizer DreamHack announced Thursday that DreamHack Leipzig 2021 will not be an in-person event due to ongoing concerns about the COVID-19 pandemic and related travel and safety restrictions. Instead, the […]
Sector Six Apparel Forms Wholly-Owned Subsidiary for European Markets – The Esports Observer｜home of essential esports business news and insights
Gaming and esports apparel company Sector Six Apparel LLC has announced that it has “formed the wholly-owned subsidiary, Sector Six Apparel, Ltd.” The offshoot will be based in the United Kingdom and will provide European […]
Generation Esports Partners With Aim Lab for HSEL Challenges, Prizing – The Esports Observer｜home of essential esports business news and insights
Student esports league platform and High School Esports League operator Generation Esports announced a partnership this week with video game training platform Aim Lab. The new partnership will see Aim Lab provide coaches, teachers, and […]
Sector Six Apparel Forms Wholly-Owned Subsidiary for European Markets – The Esports Observer｜home of essential esports business news and insights
Gaming and esports apparel company Sector Six Apparel LLC has announced that it has “formed the wholly-owned subsidiary, Sector Six Apparel, Ltd.” The offshoot will be based in the United Kingdom and will provide European […]
Ghost Gaming Acquired by Atlanta-Based Investor Group – The Esports Observer｜home of essential esports business news and insights
A group of Atlanta-based investors have acquired prominent gaming brand Ghost Gaming and plan to relocate the company’s headquarters to Alpharetta from Irvine, California. The move continues to raise Atlanta’s profile as one of the […]
Riot Games is in Early Discussions With Brands to Sponsor Valorant Esports – The Esports Observer｜home of essential esports business news and insights
Riot Games is in discussions with brands about becoming the first sponsors of Valorant Esports, people familiar with the situation tell Sports Business Journal, as it works to set up its new First Strike tournament. […]
Perfect World to Host $200K Perfect World Dota 2 League – The Esports Observer｜home of essential esports business news and insights
Chinese game publisher Perfect World announced plans Tuesday to host a Dota 2 esports competition called the Perfect World Dota 2 League (PWL), in order to deal with the lack of Dota 2 competitions in […]
Frost Giant Studios Raises $4.7M Seed Financing – The Esports Observer｜home of essential esports business news and insights
Independent game development studio Frost Giant Studios said it has raised a $4.7M USD seed investment led by BITKRAFT Ventures. Further investors who participated in the financing round include 1 Up Ventures, GC Tracker, Riot […]
Wild Rift Preview Event on Twitch Rivals – The Esports Observer｜home of essential esports business news and insights
Verizon in collaboration with Apple and Twitch Rivals will host a preview event for League of Legends: Wild Rift, the latest mobile game offering from Riot Games. On Thursday Verizon will see a host of […]
100 Thieves Signs With Creative Artists Agency for Representation – The Esports Observer｜home of essential esports business news and insights
100 Thieves, the esports, gaming and lifestyle brand, says it has signed with the Creative Arts Agency. CAA will now act as representation for the organization and will look to “expand its content and media […]