Over the weekend, comedian Bill Burr hosted Saturday Night Live (SNL). While his opening monologue has stirred mixed responses and been described as “controversial,” the night’s final sketch, starring “real Bostonians” trying Samuel Adams Jack-O Pumpkin Ale for the first time, elicited laughs across social media.
In the parody commercial Burr and other “Bostonians” sample the real-life pumpkin beer while shopping in a grocery store. Most of the customers enjoy the beer saying things like, “You guys should sell this year-round,” and calling it “the perfect beer for sweater weather.” Burr’s character doesn’t have quite the same reaction.
After taking his first sip, Burr spits the beer back into his glass, shouting, “What the f*** is that?” But his apparent dislike of the beer doesn’t stop him from chugging pint after pint and sharing his own unique takes on the brew.
Rather than “sweater” beer, Burr describes it as the kind of bottle somebody brings to a house party but no one drinks, so it ends up sitting in the fridge for months. (Relatable?) “Then one day your buddy comes over and he’s like ‘Hey, you got a beer?’” Burr says. “And I’m like, ‘Well, you know, I’ve got this pumpkin s***.’”
All jokes aside, the skit is garnering Samual Adams plenty of attention. As of publishing, the video on SNL’s YouTube page has over 2.3 million views.
The brewery’s parent company, Boston Beer, responded to the commercial on Twitter on Monday, quoting Burr’s final review of the beer “The Jack-O reviews are in,” Boston Beer wrote. “‘You know, it’s kind of sweet and sh!t but…’”