Rajesh Kumar, who has been doing organic farming in Bihar, now wants to get it to Mumbai. The actor, who is currently seen in Excuse Me Madaam, says, “The whole concept is about getting people attached to the land, and also creating awareness amongst the families that they should know where the vegetables that they are eating are coming from. Whatever you eat alive, keeps you alive. So, if you are having chemical-free vegetables then your energy level, the way you function in day-to-day life becomes better.”