Gaming peripheral company HyperX has announced a major expansion to its brand ambassador program, adding 25 influencers from across the globe. The “HyperX Heroes” pro brand launched in 2019 and featured a mix of gaming influencers, sports figures, and musicians such as Imane “Pokimane” Anis, Post Malone, and Gordon Hayward.
Now, HyperX is putting a greater global emphasis on the program, adding influencers from China, Japan, Korea, Australia, Europe, Latin America, Turkey, and the U.S. Some names featured in the expanded HyperX Heroes campaign include leading YouTube streamer Rachell “Valkyrae” Hofsetter, Eric “ESAM” Lew, NHL pro Filip Forsberg, and Dota 2 legends Danil “Dendi” Ishutin.
In addition to its brand ambassador program, HyperX sponsors a number of esports events and teams. Most recently, the Kingston Technology-owned brand has secured deals with the EU Masters, eSuperliga S5, and renewed its deal with the Pittsburgh Knights.