Maya Jama has debuted the world’s first 5G-powered augmented reality dress.
On Sunday night, the television presenter arrived at the 73rd British Academy Film Awards in typical glamorous fashion, opting for a floor-length powder blue gown that featured a high-neck design and delicate drapery across the bodice.
But, while the Radio 1 star’s dress appeared just like any other to the human eye it was actually created using state of the art digital technology that helped it transform before the eyes of the crowds of film and fashion fans.
“I love making a fun entrance, but this will be off the scale!” Jama said ahead of the awards show.
The custom-made AR dress was designed by London-based fashion designer Richard Malone, who is well-known for creating unique sculptural pieces and for his pioneering work in fabric innovation.
1/42 Margot Robbie
Birds of Prey star Margot Robbie opted for a black floor-length Chanel gown for the Baftas on Sunday night. The dress featured delicate lace sleeves and a matching peplum at the waist. The star accessorised the look with a simple pair of hoop earrings and a black flower ring.
Rex Features
2/42 The Duke and Duchess of Cambridge
The Duke and Duchess of Cambridge championed sustainable fashion as they arrived at the Baftas. While William opted for a classic black trouser suit, Kate chose an Alexander McQueen gown which she has worn before several times. The royal first wore the dress on a tour of Southeast Asia back in 2012 to attend a dinner with the King and Queen of Malaysia.
Rex Features
3/42 Florence Pugh
Little Women star Florence Pugh stood out among a sea of LBD’s in this voluminous fuchsia pink gown by Dries Van Noten that featured a dramatic train and black mini skirt at the front. She accessorised with black platform heels.
Rex Features
4/42 Zoe Kravitz
Zoe Kravitz wore a metallic gold gown designed by Saint Laurent for the 73rd Baftas. The actor completed the look with red drop earrings that matched her manicure and lipstick shade.
AFP via Getty Images
5/42 Charlize Theron
Charlize Theron arrived on the red carpet wearing a bold purple gown designed by Dior. The strapless dress featured a plunging neckline and A-line skirt that was highlighted by the addition of a slim black waist belt. She accessorised the look with a diamond necklace by Tiffany & Co.
Rex Features
6/42 Scarlett Johansson
Marriage Story star Scarlett Johansson chose a pink sequin dress by Versace for the occasion which featured a plunging neckline, thigh-high split and feather-trimmed floor-length skirt.
Rex Features
7/42 Joaquin Phoenix
Joaquin Phoenix has vowed to wear the same suit to every awards show this year to help reduce waste and the Bafta’s were no exception. The Joker star walked the red carpet wearing a custom-made tuxedo by British designer Stella McCartney.
Rex Features
8/42 Olivia Colman
The Favourite star Olivia Colman opted for a black A-line dress by Alexander McQueen that featured a high neck and sheer sleeves, while the bodice of the dress was decorated with intricate floral embroidery.
AFP via Getty Images
9/42 Saoirse Ronan
Little Women star Saoirse Ronan attended the Bafta’s wearing a black ballgown designed by Gucci. The dress featured thin spaghetti straps and was accessorised with multi-coloured drop earrings.
10/42 Renee Zellweger
Judy star Renee Zellweger opted for a pink satin column gown by Prada that featured a Bardot neckline. She accessorised with matching pointed heels and gold cuff bracelets on each wrist.
Rex Features
11/42 Laura Dern
Marriage Story star Laura Dern chose a bright pink ballgown by Valentino that featured an embellished bodice and full skirt with concealed pockets.
Rex Features
12/42 Rooney Mara
Rooney Mara attended the event wearing a black floor-length Givenchy gown that featured oversized sleeves. The star completed the look with black pointed heels and a matching bow in her hair.
Rex Features
13/42 Daniel Kaluuya
Daniel Kaluuya chose a black trouser suit designed by Louis Vuitton for the occasion. The actor completed the outfit with a matching shirt the featured an embellished collar.
14/42 Rebel Wilson
Rebel Wilson attended the event wearing a two-tone wrap dress by Prabal Gurung that featured a black skirt and red sequin top that tied at the waist.
Rex Features
15/42 Emilia Clarke
Game of Thrones star Emilia Clarke arrived at the Bafta’s wearing an elegant black column-style dress designed by Schiaparelli that featured thin straps and sequin embellishment. The star accessorised with purple gemstone drop earrings.
AFP via Getty Images
16/42 Adam Driver Joanne Tucker
Marriage Story star Adam Driver attended the event wearing classic black tuxedo designed by Celine, while his wife Joanne Tucker opted for an aqua blue floral gown.
17/42 Greta Gerwig and Noah Baumbach
Greta Gerwig arrived at the Baftas alongside husband Noah Baumbach wearing an emerald green velvet dress with a silver halter neckline.
Rex Features
18/42
Chernobyl star Jessie Buckley stood out on the red carpet in a floor-length black ballgown by Miu Miu that featured a dramatic white feather-trimmed neckline.
AFP via Getty Images
19/42 Gillian Anderson
Sex Education star Gillian Anderson opted for a black strapless dress by Camilla and Marc for the event. The actor accessorised with red strappy heels, a matching clutch bag and a diamond necklace.
AFP via Getty Images
20/42 John Boyega
Star Wars actor shunned the traditional black tuxedo in favour of a red brocade trouser suit which he paired with a white shirt.
REUTERS
21/42 Kaitlyn Dever
Booksmart star Kaitlyn Dever opted for a pale pink floor-length gown designed by Miu Miu for the Baftas 2020. The dress featured a strapless neckline and tiered ruffles covered in sequins.
AFP via Getty Images
22/42 Taron Egerton
Rocketman star Taron Egerton chose a wine-coloured velvet two-piece suit by Armani for this year’s Baftas, accessorising with a white shirt and black bow tie.
AFP via Getty Images
23/42 Daisy Ridley
Star Wars actor Daisy Ridley chose to wear a strapless emerald green dress by Oscar de la Renta that featured cut-out detailing in the bodice and a sheer asymmetric shoulder design.
AFP via Getty Images
24/42 Joshua Jackson and Jodie Turner-Smith
Queen & Slim star Jodie Turner-Smith attended the ceremony alongside husband Joshua Jackson wearing a strapless canary yellow Gucci gown that showed off her bump.
PA
25/42 Naomie Harris
British actor Naomie Harris attended the Bafta’s wearing a silver sequinned dress by Michael Kors that featured a thigh-high split. She accessorised with a matching clutch bag and high heels.
AFP via Getty Images
26/42 Hugh Grant and Anna Elisabet Eberstein
The Gentlemen star Hugh Grant attended the Baftas alongside his wife Anna Elisabet Eberstein wearing a class black tuxedo.
27/42 Graham Norton
TV presenter and Baftas 2020 host Graham Norton opted for a red velvet tuxedo jacket that featured floral embroidery. He completed the look with a black button-up shirt, matching trousers and dress shoes.
AFP via Getty Images
28/42 Ella Balinska
Charlie’s Angels star Ella Balinska opted for a mini white-and-pink floral dress by Giambattista Valli that featured a ruffle hem and victorians-inspired neckline. The otherwise girlish gown was completed with a dramatic cape that trawled behind the star as she walked the red carpet.
AFP via Getty Images
29/42 Quentin Tarantino
Once Upon a Time in Hollywood director Quentin Tarantino attended the awards ceremony wearing an all-black two-piece suit, including a matching shirt and tie.
AFP via Getty Images
30/42 Lulu Wang
The Farewell director Lulu Wang wore a white dress with red embroidery designed by Simone Rocha. On Instagram, the film maker said she was “excited to look like an English teacup”.
31/42 Rhoda Ofori-Attah
Ghanian-born British actor Rhoda Ofori-Attah chose a floor-length black gown that featured white oversized bow shoulder detailing. The look was accessorised with simple gold hoop earrings and a statement ring.
AFP via Getty Images
32/42 Asa Butterfield
Sex Education star Asa Butterfeld attended the ceremony wearing a three-piece suit featuring a black double-breasted jacket, matching trousers and bow tie.
33/42 Lily-Rose Depp
Model Lily-Rose Depp wore a semi-sheer black lace dress designed by Chanel for the 73rd British Academy Film Awards. The gown was accessorised with black open-toe heels and silver jewellery.
PA
34/42 Alex Wolff
Hereditary star Alex Wolff opted for a blue three-piece suit that was covered in hand drawn illustrations. The star completed the look with a white shirt and matching tie.
PA
35/42 Edith Bowman
Edith Bowman opted for a tiered metallic dress which she accessorised with a bold yellow belt and blue gloves that kept her warm as she spoke with guests on the red carpet.
36/42 Oliver Cheshire and Pixie Lott
Singer Pixie Lott attended the ceremony with her partner, model Oliver Cheshire, wearing a white midi dress that featured ruffled tiers on the skirt.
Rex Features
37/42 Alice Eve
Actor Alice Eve chose a silver Ralph & Russo gown for the Baftas. The dress featured an embroidered bodice and skirt made from three tiers of fringing.
38/42 Aisling Bea
Irish actor Aisling Bea chose a metallic silver dress by Hasan Hejazi that featured black satin detailing and a thigh-high split.
39/42 Jo Hartley
This Is England star Jo Hartley attended the event wearing a satin emerald green ballgown which featured a flattering V-neck and handy pockets in the skirt.
AFP via Getty Images
40/42 Saskia Chana
British actor Saskia Chana opted for a sleek black jumpsuit for this year’s ceremony. She accessorised the look with a black Valentino handbag and matching heels.
AFP via Getty Images
41/42 Anthony Welsh
British actor Anthony Welsh chose a classic black double-breasted two-piece suit for the Baftas. He completed the look with a white shirt and black bow tie.
AFP via Getty Images
42/42 Niamh Algar
Irish actor Niamh Algar arrived on the red carpet wearing a satin blue halter neck dress that featured a front split and buckled waist belt.
AFP via Getty Images
1/42 Margot Robbie
Birds of Prey star Margot Robbie opted for a black floor-length Chanel gown for the Baftas on Sunday night. The dress featured delicate lace sleeves and a matching peplum at the waist. The star accessorised the look with a simple pair of hoop earrings and a black flower ring.
Rex Features
2/42 The Duke and Duchess of Cambridge
The Duke and Duchess of Cambridge championed sustainable fashion as they arrived at the Baftas. While William opted for a classic black trouser suit, Kate chose an Alexander McQueen gown which she has worn before several times. The royal first wore the dress on a tour of Southeast Asia back in 2012 to attend a dinner with the King and Queen of Malaysia.
Rex Features
3/42 Florence Pugh
Little Women star Florence Pugh stood out among a sea of LBD’s in this voluminous fuchsia pink gown by Dries Van Noten that featured a dramatic train and black mini skirt at the front. She accessorised with black platform heels.
Rex Features
4/42 Zoe Kravitz
Zoe Kravitz wore a metallic gold gown designed by Saint Laurent for the 73rd Baftas. The actor completed the look with red drop earrings that matched her manicure and lipstick shade.
AFP via Getty Images
5/42 Charlize Theron
Charlize Theron arrived on the red carpet wearing a bold purple gown designed by Dior. The strapless dress featured a plunging neckline and A-line skirt that was highlighted by the addition of a slim black waist belt. She accessorised the look with a diamond necklace by Tiffany & Co.
Rex Features
6/42 Scarlett Johansson
Marriage Story star Scarlett Johansson chose a pink sequin dress by Versace for the occasion which featured a plunging neckline, thigh-high split and feather-trimmed floor-length skirt.
Rex Features
7/42 Joaquin Phoenix
Joaquin Phoenix has vowed to wear the same suit to every awards show this year to help reduce waste and the Bafta’s were no exception. The Joker star walked the red carpet wearing a custom-made tuxedo by British designer Stella McCartney.
Rex Features
8/42 Olivia Colman
The Favourite star Olivia Colman opted for a black A-line dress by Alexander McQueen that featured a high neck and sheer sleeves, while the bodice of the dress was decorated with intricate floral embroidery.
AFP via Getty Images
9/42 Saoirse Ronan
Little Women star Saoirse Ronan attended the Bafta’s wearing a black ballgown designed by Gucci. The dress featured thin spaghetti straps and was accessorised with multi-coloured drop earrings.
10/42 Renee Zellweger
Judy star Renee Zellweger opted for a pink satin column gown by Prada that featured a Bardot neckline. She accessorised with matching pointed heels and gold cuff bracelets on each wrist.
Rex Features
11/42 Laura Dern
Marriage Story star Laura Dern chose a bright pink ballgown by Valentino that featured an embellished bodice and full skirt with concealed pockets.
Rex Features
12/42 Rooney Mara
Rooney Mara attended the event wearing a black floor-length Givenchy gown that featured oversized sleeves. The star completed the look with black pointed heels and a matching bow in her hair.
Rex Features
13/42 Daniel Kaluuya
Daniel Kaluuya chose a black trouser suit designed by Louis Vuitton for the occasion. The actor completed the outfit with a matching shirt the featured an embellished collar.
14/42 Rebel Wilson
Rebel Wilson attended the event wearing a two-tone wrap dress by Prabal Gurung that featured a black skirt and red sequin top that tied at the waist.
Rex Features
15/42 Emilia Clarke
Game of Thrones star Emilia Clarke arrived at the Bafta’s wearing an elegant black column-style dress designed by Schiaparelli that featured thin straps and sequin embellishment. The star accessorised with purple gemstone drop earrings.
AFP via Getty Images
16/42 Adam Driver Joanne Tucker
Marriage Story star Adam Driver attended the event wearing classic black tuxedo designed by Celine, while his wife Joanne Tucker opted for an aqua blue floral gown.
17/42 Greta Gerwig and Noah Baumbach
Greta Gerwig arrived at the Baftas alongside husband Noah Baumbach wearing an emerald green velvet dress with a silver halter neckline.
Rex Features
18/42
Chernobyl star Jessie Buckley stood out on the red carpet in a floor-length black ballgown by Miu Miu that featured a dramatic white feather-trimmed neckline.
AFP via Getty Images
19/42 Gillian Anderson
Sex Education star Gillian Anderson opted for a black strapless dress by Camilla and Marc for the event. The actor accessorised with red strappy heels, a matching clutch bag and a diamond necklace.
AFP via Getty Images
20/42 John Boyega
Star Wars actor shunned the traditional black tuxedo in favour of a red brocade trouser suit which he paired with a white shirt.
REUTERS
21/42 Kaitlyn Dever
Booksmart star Kaitlyn Dever opted for a pale pink floor-length gown designed by Miu Miu for the Baftas 2020. The dress featured a strapless neckline and tiered ruffles covered in sequins.
AFP via Getty Images
22/42 Taron Egerton
Rocketman star Taron Egerton chose a wine-coloured velvet two-piece suit by Armani for this year’s Baftas, accessorising with a white shirt and black bow tie.
AFP via Getty Images
23/42 Daisy Ridley
Star Wars actor Daisy Ridley chose to wear a strapless emerald green dress by Oscar de la Renta that featured cut-out detailing in the bodice and a sheer asymmetric shoulder design.
AFP via Getty Images
24/42 Joshua Jackson and Jodie Turner-Smith
Queen & Slim star Jodie Turner-Smith attended the ceremony alongside husband Joshua Jackson wearing a strapless canary yellow Gucci gown that showed off her bump.
PA
25/42 Naomie Harris
British actor Naomie Harris attended the Bafta’s wearing a silver sequinned dress by Michael Kors that featured a thigh-high split. She accessorised with a matching clutch bag and high heels.
AFP via Getty Images
26/42 Hugh Grant and Anna Elisabet Eberstein
The Gentlemen star Hugh Grant attended the Baftas alongside his wife Anna Elisabet Eberstein wearing a class black tuxedo.
27/42 Graham Norton
TV presenter and Baftas 2020 host Graham Norton opted for a red velvet tuxedo jacket that featured floral embroidery. He completed the look with a black button-up shirt, matching trousers and dress shoes.
AFP via Getty Images
28/42 Ella Balinska
Charlie’s Angels star Ella Balinska opted for a mini white-and-pink floral dress by Giambattista Valli that featured a ruffle hem and victorians-inspired neckline. The otherwise girlish gown was completed with a dramatic cape that trawled behind the star as she walked the red carpet.
AFP via Getty Images
29/42 Quentin Tarantino
Once Upon a Time in Hollywood director Quentin Tarantino attended the awards ceremony wearing an all-black two-piece suit, including a matching shirt and tie.
AFP via Getty Images
30/42 Lulu Wang
The Farewell director Lulu Wang wore a white dress with red embroidery designed by Simone Rocha. On Instagram, the film maker said she was “excited to look like an English teacup”.
31/42 Rhoda Ofori-Attah
Ghanian-born British actor Rhoda Ofori-Attah chose a floor-length black gown that featured white oversized bow shoulder detailing. The look was accessorised with simple gold hoop earrings and a statement ring.
AFP via Getty Images
32/42 Asa Butterfield
Sex Education star Asa Butterfeld attended the ceremony wearing a three-piece suit featuring a black double-breasted jacket, matching trousers and bow tie.
33/42 Lily-Rose Depp
Model Lily-Rose Depp wore a semi-sheer black lace dress designed by Chanel for the 73rd British Academy Film Awards. The gown was accessorised with black open-toe heels and silver jewellery.
PA
34/42 Alex Wolff
Hereditary star Alex Wolff opted for a blue three-piece suit that was covered in hand drawn illustrations. The star completed the look with a white shirt and matching tie.
PA
35/42 Edith Bowman
Edith Bowman opted for a tiered metallic dress which she accessorised with a bold yellow belt and blue gloves that kept her warm as she spoke with guests on the red carpet.
36/42 Oliver Cheshire and Pixie Lott
Singer Pixie Lott attended the ceremony with her partner, model Oliver Cheshire, wearing a white midi dress that featured ruffled tiers on the skirt.
Rex Features
37/42 Alice Eve
Actor Alice Eve chose a silver Ralph & Russo gown for the Baftas. The dress featured an embroidered bodice and skirt made from three tiers of fringing.
38/42 Aisling Bea
Irish actor Aisling Bea chose a metallic silver dress by Hasan Hejazi that featured black satin detailing and a thigh-high split.
39/42 Jo Hartley
This Is England star Jo Hartley attended the event wearing a satin emerald green ballgown which featured a flattering V-neck and handy pockets in the skirt.
AFP via Getty Images
40/42 Saskia Chana
British actor Saskia Chana opted for a sleek black jumpsuit for this year’s ceremony. She accessorised the look with a black Valentino handbag and matching heels.
AFP via Getty Images
41/42 Anthony Welsh
British actor Anthony Welsh chose a classic black double-breasted two-piece suit for the Baftas. He completed the look with a white shirt and black bow tie.
AFP via Getty Images
42/42 Niamh Algar
Irish actor Niamh Algar arrived on the red carpet wearing a satin blue halter neck dress that featured a front split and buckled waist belt.
AFP via Getty Images
The dress, which took 250 hours to complete and was hand sewn with more than 100,000 stitches, featured a total of six layers and contained more than 12 full body-length wires and 18 sensor bulbs.
The sensors were tracked using EE’s 5G network which allowed Jama to interact with the design when using a smartphone.
The presenter demonstrated how the dress could transform on the Baftas red carpet as she posed in front of a giant screen which showed the dress shifting into an entirely new creation featuring a teal-green bodice and stretches of fabric that formed a sprawling skirt.
The gown also redefined red carpet dressing in other ways. When designing the ensemble, Malone made sure to adhere to Baftas new sustainable dress code which called on guests to either re-wear something they already own or opt for items made using eco-friendly materials.
The innovative design was crafted from ethically sourced fabric including recycled, regenerative ocean waste, recycled wool and wadding from ex-factory waste.
Speaking of the dress, Malone said that he thrives of the design challenges that come with creating something new.
“My work is generally all about the human touch - we’re a small team in my atelier, working by hand - and this project has allowed me to integrate technology into my work in a completely new way,” he explained.
See our roundup of the best dressed guests at the 73rd British Academy Film Awards here.