We Are Nations, Complexity Develop R&D Lab Through New Partnership – The Esports Observer|home of essential esports business news and insights

Esports merchandiser We Are Nations has announced its latest organization partner in Complexity in a deal that includes the creation of a research and development pipeline for esports products. The program, referred to as The Lab, will provide We Are Nations with access to Complexity players and space for product testing at the GameStop Performance Center, Complexity’s training facility and headquarters.

Financial terms were not disclosed.

Complexity has leveraged its Frisco, Texas-based facility for a number of recent partnerships. Late last year, the organization signed a deal with chair brand Herman Miller which also included the development of a product research space that became known as the Herman Miller Innovation Lab.

Additionally, We Are Nations will produce a Complexity esportswear line. 

Complexity is one of the few prominent esports organizations with no affiliation with any major franchised esports league. The brand is best known currently for its Counter-Strike: Global Offensive team, as well as its partnership with North American World of Warcraft guild Limit.

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