Multi-faceted esports company ReKTGlobal has appointed Brad Sive as chief revenue officer. Sive will oversee the development of a sales team, identify new potential partners, and oversee digital marketing, media buying, and branding and partnerships.
Sive joins RekTGlobal after two years as CRO for esports organization TSM. Before that he served as director of multimedia sales and marketing at ESPN.
Sive is the latest in a line of recent moves made by ReKTGlobal. Earlier this month the company hired Hannah Reid to serve as its chief people officer, and in September added Anthony “Top Dawg” Tiffith to its ownership team as a shareholder and advisor. Last month, ReKTGlobal raised $35M in a financing round from investment firm Summit Partners.
According to a release, the hires of Sive and Reid are part of the company’s 25% projected employee growth following the recent funding. Much of this growth is expected to come from hires in sales, marketing, and finance – which will be led by Sive together with Reid.
ReKTGlobal operates LEC franchise team Rogue as well as Call of Duty League team London Royal Ravens. The company also acquired marketing agency Fearless Media earlier this year, and launched TalentX Gaming in partnership with TalentX Entertainment