Augmented Reality (AR) Market Will Showcase Positive Impact During 2020-2024 | Adoption of AR-enabled Smart Glasses to Boost Market Growth | Technavio


LONDON–()–Technavio has been monitoring the augmented reality (AR) market and it is poised to grow by USD 76.99 billion during 2020-2024, decelerating at a CAGR of over 32% during the forecast period. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment.

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The market is concentrated, and the degree of concentration will decelerate during the forecast period. Alphabet Inc., Dynabook Inc., Facebook Inc., Microsoft Corp., PTC Inc., Qualcomm Inc., Samsung Electronics Co. Ltd., Upskill, Vuzix Corp., and Zugara Inc. are some of the major market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

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The adoption of AR-enabled smart glasses has been instrumental in driving the growth of the market.

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Augmented Reality (AR) Market 2020-2024: Segmentation

Augmented Reality (AR) Market is segmented as below:

  • Application

    • Enterprise
    • Retail
    • Healthcare
    • Media And Entertainment
    • Education
    • Other Applications
  • Geographic Landscape

    • APAC
    • Europe
    • MEA
    • North America
    • South America

Augmented Reality (AR) Market 2020-2024: Scope

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources. The augmented reality (AR) market report covers the following areas:

  • Augmented Reality (AR) Market Size
  • Augmented Reality (AR) Market Trends
  • Augmented Reality (AR) Market Industry Analysis

This study identifies the increasing popularity and penetration of AR technology in smartphones and tablets as one of the prime reasons driving the Augmented Reality (AR) Market growth during the next few years.

Technavio suggests three forecast scenarios (optimistic, probable, and pessimistic) considering the impact of COVID-19. Technavio’s in-depth research has direct and indirect COVID-19 impacted market research reports.

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Augmented Reality (AR) Market 2020-2024: Key Highlights

  • CAGR of the market during the forecast period 2020-2024
  • Detailed information on factors that will assist augmented reality (AR) market growth during the next five years
  • Estimation of the augmented reality (AR) market size and its contribution to the parent market
  • Predictions on upcoming trends and changes in consumer behavior
  • The growth of the augmented reality (AR) market
  • Analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of augmented reality (AR) market vendors

Table of Contents:

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

  • Preface
  • Currency conversion rates for US$

PART 03: MARKET LANDSCAPE

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

PART 04: MARKET SIZING

  • Market definition
  • Market sizing 2019
  • Market size and forecast 2019-2024
  • Market Outlook

PART 05: FIVE FORCES ANALYSIS

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

PART 06: MARKET SEGMENTATION BY APPLICATION

  • Market segmentation by application
  • Comparison by application
  • Enterprise – Market size and forecast 2019-2024
  • Retail – Market size and forecast 2019-2024
  • Healthcare – Market size and forecast 2019-2024
  • Media and entertainment – Market size and forecast 2019-2024
  • Education – Market size and forecast 2019-2024
  • Other applications – Market size and forecast 2019-2024
  • Market opportunity by application

PART 07: CUSTOMER LANDSCAPE

PART 08: GEOGRAPHIC LANDSCAPE

  • Geographic segmentation
  • Geographic comparison
  • North America – Market size and forecast 2019-2024
  • APAC – Market size and forecast 2019-2024
  • Europe – Market size and forecast 2019-2024
  • South America – Market size and forecast 2019-2024
  • MEA – Market size and forecast 2019-2024
  • Key leading countries
  • Market opportunity

PART 09: DECISION FRAMEWORK

PART 10: DRIVERS AND CHALLENGES

  • Market drivers
  • Market challenges

PART 11: MARKET TRENDS

  • Increasing AR integration in mobile devices
  • Platform-independent
  • Growing number of acquisitions and partnerships

PART 12: VENDOR LANDSCAPE

  • Overview
  • Landscape disruption
  • Competitive scenario

PART 13: VENDOR ANALYSIS

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Alphabet Inc.
  • Dynabook Inc.
  • Facebook Inc.
  • Microsoft Corp.
  • PTC Inc.
  • Qualcomm Inc.
  • Samsung Electronics Co. Ltd.
  • Upskill
  • Vuzix Corp.
  • Zugara Inc.

PART 14: APPENDIX

  • Research methodology
  • List of abbreviations
  • Definition of market positioning of vendors

PART 15: EXPLORE TECHNAVIO

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